A Conversation with IPA’s CEO
Real Estate Investment is a Business
When you say you want to be a real estate investor, it is like saying you want to start a new business. Every business has its challenges, but property investing has layers of complexity. This complexity is easier to navigate when your actions are intelligent, expectations are realistic, and perception is sharp.
Be Deliberate, Not Dormant
Being realistic does not mean being inactive. Effective property investments can pay off big. Interest rates crept up in 2022, but the market is booming. The U.S. Census Bureau reported individual real estate investors own 74% of rental properties. Tenants who live in these rental properties funded over 150% of their landlord’s monthly mortgage payments in 28 major cities. So, if you are considering prospecting for the right property, you are reading this at the right time. If you are already prospecting, you will likely become better at balancing the research, showings, and analysis needed to land a good deal.
Finding the Best Deal is Far from Simple
Still, the real estate investment business is sophisticated. You may have thought locking down solid property investments would be easier. However, hard work alone does not always produce worthwhile options. This can be disappointing and demotivating.
Property Problems ….
I understand this too well. Over my 25 years of designing real estate deals, building properties, and working with partners I had every frustration, surprise problem and misfortune you can imagine. I invested in, renovated and managed properties that suffered setbacks. I spent time prospecting, buying, rehabilitating, selling, and renting homes that did not live up to my expectations.
…to Prosperity
Over time and with experience, I gained hard-won wisdom about what works, what does not work, and how to approach real estate investing intelligently. This approach enabled my portfolio to grow and eventually resulted in successfully engaging partners and other investors. My business thrived.
More than anything, I want to help you avoid the low times and lousy investments. I want you to see the truth about all the deals. I want you to be successful. After all, I was just like you in the beginning.
Given this, I want to share a few realities I learned over the years – some of which I came into the hard way. I hope this sets you up for success and enables your real estate investment business to excel.
Five Tips to Benefit Your Property Investing Business
1. The numbers matter – and are predictable
When asked why most real estate investments fail, the answer is money miscalculations. Numbers should not come as a surprise, but often they do. Real estate investing is expensive. When investors miss recording, accounting, or labeling obligations, it can make an attractive deal downright ugly. Thorough research and deal vetting help illuminate cost categories and minimize mistakes.
Real estate investing is also emotional. Many people reference ‘falling in love’ with a house and for good reasons. Homes are special places. For a primary residence, this may be harmless, but in real estate investing, too much affection is an Archille’s Heel. Liking a property for its investment potential is different from loving it—especially to the point of overlooking deficiencies that could cost money, time, and headaches.
Numbers also matter when assigning a dollar amount to earning potential. Some investors develop lofty assumptions about property profit or appraised value based on informal assessments, popularized culture, or HGTV shows. These show the underplay of the cost of fixing a property for sale/rental. They also overplay how much a home is worth after a renovation. Just because the floors are hardwood, fixtures are stylish, or cabinets are handmade does not mean those features will produce a higher appraised value than wha the neighborhood can support. They may attract a better tenant, depending on the market scope. One of my first mentors once summed it up like this: every investor is looking for a real estate asset that is fast (to fix), cheap (to buy), and good (for investment). You get one of these elements and, at best, two. Never all three.
2. Being a real estate investor means being a leader
Builders, contractors, financing partners, and real estate agents are unique people. Many love their work, want the best results for clients, and can increase a property’s value, disposition, and worth. However, not all professionals are equal in skill and motivation. This is where your role as a leader is crucial to compel the team’s best production.
Being a good leader in real estate investing often means being a good listener. Many professionals are delighted to educate investors on the reasoning behind their recommendations. This represents a valuable proposition for you, as they work with various owners and know what material, approach, or solution works best.
3. Retention is Important
You may be wondering what I mean by retention.
In real estate investing, you tend to engage the same people. Mostly, this happens before you sell or rent your property, but in critical instances, it happens after. Tenants who live in your rental want to buy it from you—someone you sold a community of homes to wants you to build another community on recently purchased land. People you think are transactional elements of your portfolio will look for your expertise when they encounter another opportunity. This equates to repeat business for your business at a low or no cost.
4. Let Live and Let Go
It may be an uncomfortable thought, but once you build a solid real estate investment portfolio, you must remain open to letting elements of it go. Growing assets does not mean acquiring properties and sitting on them for decades. It means being wise about what actions to take to expand your portfolio to a healthy level with a calibrated amount of risk.
5. Having the Right Guide Makes a Huge Difference
You can select a guide with whom to collaborate. IPA Strategists have years of real estate investment experience and are an incredible resource. Their job is to make running your real estate business informed, optimized, and even (more!) enjoyable.
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